Metricool Reviews: Unleashing the Power of Social Media Analytics for Business Success

In today’s digital age, social media has become an indispensable tool for businesses striving to stay ahead of the competition and connect with their target audience. However, merely having a presence on various social media platforms is not enough. To truly harness the power of social media for business success, organizations need to delve deeper into their online performance and understand the impact of their strategies. 

This is where Metricool comes into play. Metricool is a comprehensive social media analytics tool that provides businesses with invaluable insights and data-driven intelligence. In this article, we will explore Metricool reviews and how this platform can help unlock the potential of social media analytics, enabling businesses to make informed decisions, optimize their strategies, and drive meaningful results. 

With its user-friendly interface, robust reporting capabilities, and advanced features, Metricool has emerged as a game-changer in the realm of social media analytics, empowering businesses to elevate their online presence and achieve tangible success.

What Is Metricool: What Is It Used For? 

Metricool is a powerful social media analytics tool designed to provide businesses with comprehensive insights into their online performance. It offers a range of features and functionalities that enable users to analyze and measure the impact of their social media strategies, ultimately driving business success.

Metricool allows businesses to track and monitor key performance indicators (KPIs) across multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube. Users can easily access important metrics such as engagement rates, follower growth, reach, impressions, clicks, and conversions.

Furthermore, Metricool offers advanced reporting capabilities, presenting data in visually appealing and easy-to-understand formats. Users can generate customizable reports, schedule them for automatic delivery, and share them with stakeholders. This helps businesses gain valuable insights into their social media campaigns, identify trends, and make data-driven decisions to optimize their strategies.

Moreover, Metricool provides features like content scheduling, competitor analysis, hashtag tracking, and audience segmentation. These functionalities empower businesses to streamline their social media activities, identify areas for improvement, and develop effective content strategies that resonate with their target audience.

How to Use Metricool for Social Media: Step-by-Step Guide 

Here is a step-by-step guide on how to use Metricool for social media: 

Step 1: Sign up and Set up your Metricool Account 

• Go to the Metricool website and click on the “Sign Up” button.

• Choose your preferred sign-up method, either through your email address or by connecting your Google or Facebook account.

• Fill in the required information and create a strong password for your Metricool account.

• Once you’ve signed up, you’ll be prompted to connect your social media accounts to Metricool. Follow the on-screen instructions to link your desired platforms like Facebook, Twitter, Instagram, LinkedIn, and others.

Note: If you use your email to sign up you will be sent a verification link to be able to access your Metricool dashboard and it usually looks like this:

After you must have completed the verification process of your Metricool account, you will shortly receive a message which typically takes a few seconds to be sent by the Metricool team to every new user. Here is what it looks like:

Step 2: Explore the Dashboard 

• After setting up your account, you’ll be directed to the Metricool dashboard. Take some time to familiarize yourself with the interface.

• On the left side of the dashboard, you’ll find a navigation menu with various sections like Analytics, Publishing, Competitors, and Reports.

• Click on each section to explore the available features and data that Metricool provides.

Step 3: Analyze Your Social Media Performance 

• Click on the “Analytics” section in the navigation menu to access the social media analytics features.

• Select the social media platform you want to analyze, such as Facebook or Instagram.

• Metricool will display a range of data and metrics, including follower growth, engagement rates, reach, impressions, and more.

• Use the date range selector to adjust the timeframe for which you want to analyze your data.

• Explore the different tabs within the Analytics section, such as Followers, Engagement, Posts, and Stories, to gain insights into specific aspects of your social media performance.

Step 4: Schedule and Publish Content 

• Click on the “Publishing” section in the navigation menu to access the content scheduling and publishing features.

• Select the social media platform on which you want to schedule or publish content.

• Metricool will provide you with a content calendar where you can see your scheduled posts and plan your future content.

• Click on a specific date and time slot on the calendar to create a new post.

• Craft your post by adding text, images, videos, and relevant hashtags.

• Once you’re satisfied with your content, schedule it for a specific date and time or publish it immediately.

Step 5: Monitor Competitors 

• In the navigation menu, click on the “Competitors” section to access the competitor monitoring features.

• Add the social media accounts of your competitors to track their performance metrics.

• Metricool will provide you with data on their follower growth, engagement rates, most successful posts, and other relevant insights.

• Analyze this data to identify successful strategies used by your competitors and gain inspiration for your social media campaigns.

Step 6: Generate Reports 

• Click on the “Reports” section in the navigation menu to access the reporting features.

• Select the social media platform and the type of report you want to generate, such as an overview report or a detailed performance report.

• Customize the report by selecting the desired metrics, date range, and branding options.

• Once you’re satisfied with the settings, click on the “Generate Report” button.

• Metricool will generate a comprehensive report that you can download as a PDF or share directly with others.

Remember to regularly explore and experiment with the different features Metricool offers to optimize your social media strategy and improve your performance.

How to Connect Social Media Networks to Metricool 

Here’s a step-by-step process for connecting each social media network to Metricool:

For Facebook

• Step 1: Log in to your Metricool account or sign up for a new account if you don’t have one already.

• Step 2: Once you’re logged in, click on your profile picture or avatar in the top-right corner of the dashboard.

• Step 3: From the drop-down menu, select “Manage Accounts.”

• Step 4: On the Manage Accounts page, click on the “Connect Account” button.

• Step 5: A pop-up window will appear with a list of social media platforms. Select “Facebook.”

• Step 6: You will be redirected to Facebook’s login page. Enter your Facebook credentials and click “Log In.”

• Step 7: Grant permission to Metricool to access your Facebook account by clicking on the “Continue as [your name]” button.

• Step 8: You will be redirected back to Metricool, and your Facebook account will be connected.

For Twitter

• Step 1: Log in to your Metricool account.

• Step 2: Click on your profile picture or avatar in the top-right corner of the dashboard.

• Step 3: From the drop-down menu, select “Manage Accounts.”

• Step 4: On the Manage Accounts page, click on the “Connect Account” button.

• Step 5: A pop-up window will appear with a list of social media platforms. Select “Twitter.”

• Step 6: You will be redirected to Twitter’s login page. Enter your Twitter credentials and click “Authorize App.”

• Step 7: Grant permission to Metricool to access your Twitter account.

• Step 8: You will be redirected back to Metricool, and your Twitter account will be connected.

For Instagram

• Step 1: Log in to your Metricool account.

• Step 2: Click on your profile picture or avatar in the top-right corner of the dashboard.

• Step 3: From the drop-down menu, select “Manage Accounts.”

• Step 4: On the Manage Accounts page, click on the “Connect Account” button.

• Step 5: A pop-up window will appear with a list of social media platforms. Select “Instagram.”

• Step 6: You will be redirected to Instagram’s login page. Enter your Instagram credentials and click “Log In.”

• Step 7: Grant permission to Metricool to access your Instagram account by clicking on the “Authorize” button.

• Step 8: You will be redirected back to Metricool, and your Instagram account will be connected.

For Pinterest 

• Step 1: Log in to your Metricool account.

• Step 2: Click on your profile picture or avatar in the top-right corner of the dashboard.

• Step 3: From the drop-down menu, select “Manage Accounts.”

• Step 4: On the Manage Accounts page, click on the “Connect Account” button.

• Step 5: A pop-up window will appear with a list of social media platforms. Select “Pinterest.”

• Step 6: You will be redirected to Pinterest’s login page. Enter your Pinterest credentials and click “Log in.”

• Step 7: Grant permission to Metricool to access your Pinterest account by clicking on the “Allow” button.

• Step 8: You will be redirected back to Metricool, and your Pinterest account will be connected.

Repeat these steps for each social media network you want to connect to Metricool. Remember to authorize Metricool to access your accounts to enable data tracking and analytics.

Who Can Use Metricool? 

Metricool is a digital marketing tool that can be used by a variety of individuals and businesses. Here are some examples of who can use Metricool:

Social Media Managers

Metricool is ideal for social media managers who want to analyze and optimize their social media performance. It provides in-depth analytics, scheduling tools, and content recommendations.

Digital Marketers 

Metricool can be utilized by digital marketers to track and measure the effectiveness of their online marketing campaigns. It offers data on website traffic, conversions, and engagement across different platforms.

Small Business Owners

Metricool is valuable for small business owners who want to understand their online presence better. It helps them analyze their website traffic, social media metrics, and overall digital marketing efforts.

Content Creators

Metricool is beneficial for content creators, such as bloggers, YouTubers, and podcasters. It provides insights into audience engagement, content performance, and follower growth on various social media platforms.

Agencies and Consultants 

Metricool can be used by marketing agencies and consultants to monitor and report on their clients’ digital marketing performance. It offers customizable reports and the ability to manage multiple accounts.

Influencers

Metricool can assist influencers in analyzing their social media metrics, audience demographics, and content performance. It helps them understand their reach, engagement, and follower growth.

E-commerce Businesses

Metricool is helpful for e-commerce businesses to track and analyze their website traffic, conversions, and social media marketing campaigns. It provides valuable insights into customer behavior and engagement.

Metricool Pricing 2023

Metricool offers a range of pricing editions, encompassing six different options, spanning from $0 to $119. Additionally, there is an option to avail a free trial of Metricool. Explore the various pricing editions listed below, and identify the edition and features that align with your budget and requirements.

Free 

• 1 brand Per Month
• 1 Instagram Account
• 1 Facebook page or group
• 1 Twitter account
• 1 Pinterest account

PRO 5 (Price – $12.00)

• 5 brands Per Month
• 5 Instagram accounts
• 5 Facebook Pages or groups
• 5 Twitter accounts
• 5 Pinterest accounts

PRO 10 (Price – $19.00) 

• 10 brands Per Month
• 10 Instagram accounts
• 10 Facebook pages or groups
• 10 Twitter accounts
• 10 Pinterest accounts 

TEAM 15 (Price – $35.00)

• 15 brands Per Month
• Unlimited Team Members
• 15 Instagram accounts
• 15 Facebook pages or groups
• 15 Twitter accounts

TEAM 25 (Price – $55.00)

• 25 brands Per Month
• Unlimited Team Members
• 25 Instagram accounts
• 25 Facebook pages or groups
• 25 Twitter accounts

ENTERPRISE (Price – $119.00)

• 50 brands Per Month
• Unlimited Team Members
• 50 Instagram accounts
• 50 Facebook pages or groups
• 50 Twitter accounts

Metricool vs Hootsuite Comparison 

Here’s a comparison table between Metricool and Hootsuite: 

Feature	Metricool	Hootsuite
Social Media Platforms Supported	Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Pinterest	Facebook, Instagram, Twitter, LinkedIn, YouTube, Snapchat, Pinterest
Scheduling and Publishing	Yes	Yes
Social Media Analytics	Yes	Yes
Content Calendar	Yes	Yes
Social Listening	Yes	Yes
Team Collaboration	Yes	Yes
Ad Management	No	Yes
Customer Support	Email support	24/7 support (email, chat, and phone)
Pricing	Starts at $12/month	Starts at $99/month
Mobile App	Yes (iOS and Android)	Yes (iOS and Android)

Which is better? 

Determining which social media management tool is better, Metricool or Hootsuite ultimately depends on your specific needs and preferences. Here’s a breakdown of their strengths:

Metricool

• Supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest.

• Offers scheduling and publishing features to help you plan and automate your social media posts.

• Provides social media analytics to track the performance of your posts and campaigns.

• Includes a content calendar for easy organization and planning.

• Allows team collaboration, making it convenient for multiple users to work together.

• Has a mobile app available for both iOS and Android.

Hootsuite

• Supports popular social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat.

• Offers scheduling and publishing features to streamline your social media management.

• Provides social listening capabilities, allowing you to monitor conversations and mentions of your brand across social media.

• Offers ad management features, making it easier to create and manage social media ads.

• Provides 24/7 customer support via email, chat, and phone.

• Has a mobile app available for both iOS and Android.

Ultimately, the “better” option depends on your specific requirements. If you prioritize social listening and ad management, Hootsuite may be more suitable. On the other hand, if you need support for TikTok and robust team collaboration features, Metricool might be a better fit. However, it’s advisable to assess your needs and consider a free trial or demo of both tools to determine which one aligns better with your goals.

Metricool vs Later Comparison 

Here’s a comparison table between Metricool and Later, outlining 10 features of each tool:

Metricool	Later
Social media scheduling	Social media scheduling
Analytics and Reporting	Analytics and Reporting
Content calendar and planning	Content calendar and planning
Social media monitoring	Social media monitoring
Competitor analysis	Hashtag suggestions
Post optimization recommendations	Visual content planning
Influencer tracking and analytics	Instagram Stories scheduling
Campaign performance tracking	User-generated content curation
Customizable analytics dashboards	Social media listening
Audience segmentation and targeting	Instagram Linkin. bio

Which Is Better? 

Metricool and Later are both popular social media management tools that offer various features for scheduling and analyzing social media content. While both platforms have similarities, some differences may make one platform more suitable for your specific needs. Let’s compare them based on several factors:

Features:

• Metricool: Metricool provides features like social media scheduling, analytics, content recommendations, competitor analysis, and hashtag tracking. It also offers Instagram and Facebook Ad reporting.

• Later: Later offers scheduling for Instagram, Facebook, Twitter, Pinterest, and LinkedIn, along with features like media library management, hashtag suggestions, and linkin’.bio, Instagram Stories’ scheduling, and analytics.

Social Media Platform Support:

• Metricool: Metricool supports scheduling and analytics for Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok.

• Later: Later supports scheduling for Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

User Interface and Ease of Use:

• Metricool: Metricool has a user-friendly interface with a dashboard that provides easy access to all its features and analytics.

• Later: Later also has a user-friendly interface with a drag-and-drop media scheduler and intuitive analytics.

Pricing:

• Metricool: Metricool offers different pricing plans based on the number of social media accounts and features required. They have a free plan with limited features and paid plans starting at around $12 per month.

• Later: Later offers a free plan with basic features and limitations. Their paid plans start at around $15 per month, with higher-tier plans offering more advanced features.

Integration:

• Metricool: Metricool integrates with popular social media platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok.

• Later: Later integrates with Instagram, Facebook, Twitter, Pinterest, and LinkedIn.

The choice between Metricool and Later depends on your specific requirements, preferred social media platforms, and budget. You may want to consider the features, social media platform support, ease of use, pricing, and integration options to determine which tool aligns better with your needs. It can also be helpful to try out their free plans or take advantage of any trial periods they offer to see which one feels more intuitive and meets your expectations.

Differences Between Metricool Free and Premium 

The differences between Metricool’s free and premium plans vary in terms of features, usage limits, and access to advanced analytics. Here are the key distinctions:

Features

• Free Plan: The free plan provides access to basic features such as social media scheduling, limited analytics, content recommendations, and basic competitor analysis.

• Premium Plan: The premium plan unlocks additional features like advanced analytics, including reach, engagement, and audience demographics. It also offers hashtag tracking, competitor monitoring, custom reports, and more comprehensive social media insights.

Usage Limits

• Free Plan: The free plan typically comes with limitations on the number of social media accounts you can connect to and the number of scheduled posts you can have.

• Premium Plan: The premium plan usually allows for more social media accounts and higher scheduling limits, providing greater flexibility and scalability.

Competitor Analysis

• Free Plan: The free plan offers basic competitor analysis, allowing you to monitor limited metrics related to your competitors’ social media performance.

• Premium Plan: With the premium plan, you gain access to more comprehensive competitor analysis, enabling you to track and compare various metrics such as follower growth, engagement rates, and content performance against your competitors.

Hashtag Tracking

• Free Plan: The free plan may have limited or no access to hashtag tracking features.

• Premium Plan: The premium plan often includes advanced hashtag tracking capabilities, helping you identify the performance and reach of specific hashtags in your social media posts.

Custom Reports

• Free Plan: Custom reporting options might be limited or unavailable in the free plan.

• Premium Plan: The premium plan usually allows you to generate custom reports tailored to your specific needs, providing in-depth insights into your social media performance.

Advanced Analytics

• Free Plan: The free plan generally offers limited access to analytics, providing basic metrics such as follower growth, st-performance, and engagement rates.

• Premium Plan: The premium plan provides more comprehensive and detailed analytics, including audience insights, post reach, impressions, click-through rates (CTR), conversion tracking, and more advanced performance metrics. This allows for a deeper understanding of your social media campaigns and their impact.

Social Media Listening

• Free Plan: The free plan may not include social media listening features, which involve monitoring and analyzing mentions, keywords, and conversations about your brand or industry.

• Premium Plan: The premium plan may offer social media listening capabilities, allowing you to track brand mentions, monitor sentiment analysis, identify trends, and engage with your audience effectively.

Customer Support:

• Free Plan: The level of customer support provided in the free plan may be limited or slower compared to the premium plan.

• Premium Plan: The premium plan often grants access to priority customer support, ensuring faster response times and personalized assistance to address any issues or inquiries.

White Label Reports

• Free Plan: The free plan typically does not provide options for white labeling reports, which means you cannot remove Metricool branding from the reports you generate.

• Premium Plan: The premium plan may offer the ability to generate white label reports, allowing you to customize and brand the reports with your logo and design, giving them a more professional appearance.

Collaboration and Team Management

• Free Plan: The free plan may have limitations on team collaboration features, such as the number of team members who can access the account and their permissions.

• Premium Plan: The premium plan often includes enhanced collaboration and team management capabilities, enabling multiple team members to work together, assign tasks, and manage permissions within the tool.

Top 3 Metricool Alternative 

Here are three popular alternatives to Metricool: 

Hootsuite 

Hootsuite is a comprehensive social media management platform that allows users to schedule and analyze social media content across various platforms. Its key features include social media scheduling, content curation, social listening, analytics, and team collaboration. Hootsuite has a user-friendly interface and offers robust reporting capabilities. It is highly rated for its extensive social media management capabilities and customer support.

Buffer 

Buffer is a social media management tool that focuses on scheduling and publishing content across multiple social media platforms. It offers features such as content scheduling, post analytics, social media engagement, and team collaboration. Buffer has a clean and intuitive interface, and it is known for its simplicity and ease of use. It is highly rated for its scheduling capabilities and user-friendly interface.

Sprout Social 

Sprout Social is a comprehensive social media management and analytics platform that caters to businesses of all sizes. It offers features such as content scheduling, social media listening, analytics, social CRM, and team collaboration. Sprout Social provides in-depth reporting and analytics to help businesses measure their social media performance effectively. It is highly rated for its powerful analytics capabilities and excellent customer support.

Final Thoughts

In conclusion, Metricool has proven to be an invaluable tool for businesses seeking to leverage the power of social media analytics for their success. With its comprehensive features and user-friendly interface, Metricool allows businesses to gain deep insights into their social media performance, understand their audience better, and make data-driven decisions to optimize their strategies. 

The ability to track and analyze key metrics, such as engagement, reach, and conversion rates, empowers businesses to refine their content, identify trends, and identify areas of improvement. By harnessing the power of social media analytics through Metricool, businesses can enhance their online presence, strengthen their brand, and ultimately drive growth and success in the digital landscape. 

In an era where social media plays a crucial role in connecting businesses with their target audience, Metricool serves as an essential ally in unlocking the full potential of social media marketing. Its powerful features and intuitive interface make it a must-have tool for businesses of all sizes, enabling them to stay ahead of the competition, make informed decisions, and achieve their goals. 

Frequently Asked Questions (FAQs) 

How Can Metricool Help Businesses Improve Their Social Media Performance?

Metricool offers a wide range of features that empower businesses to enhance their social media performance. It provides comprehensive analytics, allowing businesses to track important metrics such as engagement, reach, and conversion rates. By analyzing these metrics, businesses can gain insights into the effectiveness of their content and campaigns, identify areas for improvement, and make data-driven decisions to optimize their social media strategies.

What are Some Key Features of Metricool That Make It a Powerful Social Media Analytics Tool?

Metricool offers several powerful features that make it an effective social media analytics tool. Some key features include social media scheduling, content performance tracking, competitor analysis, audience demographics insights, hashtag tracking, and comprehensive reporting. These features provide businesses with the tools they need to monitor their social media presence, understand their audience, measure their performance, and make informed decisions to drive business success.

Can Metricool Provide Insights on Audience Demographics and Behavior?

Yes, Metricool offers valuable insights into audience demographics and behavior. It provides data on the age, gender, location, and interests of the audience engaging with a business’s social media content. This information enables businesses to better understand their target audience, tailor their content to suit their preferences, and develop effective marketing strategies that resonate with their intended demographic.

How Does Metricool Help Businesses Track the Success of Their Social Media Campaigns and Strategies?

Metricool enables businesses to track the success of their social media campaigns and strategies through its comprehensive analytics and reporting capabilities. Businesses can monitor key metrics such as engagement rates, follower growth, reach, and conversions. The platform also provides visual representations of data, allowing businesses to easily identify trends, measure the impact of their campaigns, and make adjustments to optimize their social media efforts for better results.

Is Metricool Suitable for Businesses of All Sizes, or Is It More Beneficial For Specific Types of Companies?

Metricool is designed to be beneficial for businesses of all sizes. Whether you’re a small startup, a mid-sized company, or a large enterprise, Metricool provides the tools and insights necessary to improve social media performance and achieve business success. The platform’s features are customizable and scalable, accommodating the diverse needs of different businesses across industries. From freelancers to marketing agencies and e-commerce stores, Metricool offers value to a wide range of businesses seeking to leverage the power of social media analytics.